2026-02-23 09:57Press release

Troostwijk Auctions will auction complete liquid crystal glass factory Eyrise B.V.

(Former) office building of Eyrise in Veldhoven

Veldhoven (NL), 23 February 2026 – Troostwijk Auctions will auction the complete production facility of Eyrise B.V. / Merck Windows Technologies B.V., a liquid crystal glass factory located in Veldhoven, The Netherlands. The sale offers a rare opportunity to acquire a highly specialised and recently developed smart glass production plant.

The facility was purpose-built to produce liquid crystal windows, also known as switchable or smart glass. This innovative glass technology enables dynamic control of transparency, allowing glass surfaces to switch between clear and opaque states. The factory has only been operational for a limited number of years and will be offered largely complete.

Unique opportunity in a niche market

Complete liquid crystal glass production facilities are rarely brought to the market, particularly in such a modern and comprehensive configuration. The auction includes advanced coating, lamination and processing equipment, testing installations, cleanroom environments and supporting technical infrastructure.

For manufacturers active in architectural glass, façade systems, automotive glazing or high-tech materials, this auction presents a unique chance to enter or expand within the smart glass segment without the long lead times and capital expenditure typically required to develop a facility from scratch.

Fully equipped production environment

The assets originate from a purpose-built factory designed to industrialise liquid crystal window technology. The production environment reflects significant investment in specialised machinery and quality control systems.

Interested parties can explore the facility in detail via a 3D virtual tour available on the auction page, offering insight into the layout, scale and technical setup of the production site.

Eyrise liquid crystall glass production

High-tech assets with global appeal

Given the innovative nature of the technology and the relatively young age of the equipment, Troostwijk Auctions expects international interest from strategic buyers and investors. The digital auction platform connects local sales with global demand, enabling qualified buyers worldwide to participate.

The online auction is now open for bidding via Troostwijk Auctions’ platform.

More information about the auction and access to the 3D tour can be found here



About Troostwijk Auctions

About Troostwijk Auctions
Troostwijk Auctions believes that everything has value and is driven to make digital auctioning the best way to add value for business sellers and buyers. The digital auction platform optimally connects local, convenient and fast sales with global demand. They do this by combining the power of their people, technology and data. This is how Troostwijk Auctions builds a profitable business, rewards their people and extends the life of goods to reduce waste and emissions. Each year, Troostwijk Auctions auctions more than 1 million lots for companies in sectors such as agriculture, food, metal, construction, earthmoving and transportation & logistics. The company has an average of 4 million visits to the platform per month, local sector specialists throughout Europe and buyers in 175 countries. For more information about Troostwijk Auctions: https://www.troostwijkauctions.com/


Contacts

Martine Binnema
Brand & PR Manager Benelux & Continental
Martine Binnema