2023-09-12 08:29Press release

Tom Christenson new CEO at TBAuctions

Tom Christenson_new CEO




Amsterdam, September 12, 2023


  • Christenson brings international online B2B platform experience (including Amazon and Uber Freight).
  • Herberth Samsom will remain closely involved with TBAuctions as a Non-Executive Director.
  • Low auction penetration in Europe offers very significant growth opportunities.


Tom Christenson new CEO at TBAuctions


Effective October 1, Tom Christenson will become the new CEO of TBAuctions, the parent company of several online auction brands, including Troostwijk Auctions (Europe), Klaravik (SE/DK) and Auksjonen.no (NO). As a result of a carefully planned succession due to the incumbent’s CEO retirement, Tom takes over the role of Herberth Samsom who led TBAuctions for the past eight years. In those eight years, TBAuctions' hammer sales grew from € 100 million to € 1.2 billion in Europe and online auctioning became a relevant sales channel in the B2B market. “I am pleased that we have found a very good successor for Samsom”, says Mark Nieuwendijk, Chairman of the Board of TBAuctions, “Tom is an experienced B2B platform professional who will be able to further accelerate the growth of TBAuctions in Europe and beyond.”


Christenson holds a bachelor's degree in Economics and Political Science from Colgate University and a master's degree in Business Administration (MBA) from the Amos Tuck School at Dartmouth College. His positions included General Manager of Seller Fulfilled Prime at Amazon, General Manager at Uber Freight Europe, and Chief Operating Officer at sennder Technologies GmbH after the acquisition of Uber Freight. Christenson is American and has been living in the Netherlands for nearly four years. “With my international platform experience, I hope to make an important contribution to the further growth of TBAuctions as a leading online B2B auction player,” says Christenson. “The B2B online auction penetration in Europe is less than 3%, so the growth opportunities are enormous. Online auctioning is not only a very efficient and transparent process, it also contributes to the growth of the circular economy. Product life cycles are extended and thus emissions released during the production of new machines and products are prevented. TBAuctions' credo ‘noting of value should be lost’ really appeals to me.”


Strong growth, a combination of organic growth and acquisitions

The rapid growth of TBAuctions is caused by several factors, according to Christenson. ”First of all, online auctioning in the B2B market is increasingly seen as a fully-fledged distribution channel. And TBAuctions itself has contributed considerably to this. An important part of the growth is therefore organic, but with the help of our main shareholders Castik Capital and Summa Equity, TBAuctions can accelerate the transformation of this industry through strategic acquisitions in Europe. In addition, both equity partners are focused on sustainability, an important driver of TBAuctions.” Nieuwendijk adds: “The biggest game changer is the online auction platform ATLAS, developed by TBAuctions itself. The technology behind this makes it possible to scale up almost infinitely and to quickly integrate acquired auction brands onto the platform. We are very grateful to Herberth Samsom, who has made a very important contribution to this success over the past eight years. And we see it as a very big advantage that he continues his knowledge and experience as a Non-Executive Director within our board.”


About TBAuctions

TBAuctions is a leading online B2B auction platform for used business equipment and secondhand goods, operating under the primary brands Troostwijk Auctions (Europe), Klaravik (SE/DK), Auksjonen.no (NO), PS Auction (SE), Vavato (BE), British Medical Auctions (UK/FR), Auktionshuset dab (DK) and Epic-Auctions (NL). TBAuctions auctions on behalf of third parties via ATLAS, its own market leading technology platform for intelligent auctions (IA). With more than 2 million lots offered per year and more than 10 million website visits per month, TBAuctions is now the largest online auction house in Europe.


About Troostwijk Auctions

Troostwijk Auctions believes that everything has value. The company is all about finding, recognising, and cashing in on that value, often through online auctions but also through tenders and private sales processes. The company values, advises and is Europe's largest business-to-business auction house with global reach. According to the company, online auctioning is an excellent and objective sales channel. Troostwijk Auctions achieves the highest returns in the market through a fast, safe, and transparent process. Value also revolves around people. Respect and sustainability are of paramount importance. According to Troostwijk Auctions, every product deserves a life that extends past its first owner. Troostwijk Auctions auctions more than 810,000 lots each year for companies from sectors including agriculture, food, metal, construction, earthmoving, and transport & logistics. The company has local sector specialists throughout Europe and buyers in 147 countries.


Annelies van den Dool
Brand and Communications Manager
Annelies van den Dool